We just returned from Austin, TX where we had the pleasure to not only visit the great festival for digital innovations, SXSW, but also were invited to participate in a panel discussion on how the automotive industry is challenged in times of digital transformation. Moderator Engelbert Wimmer, CEO of e&Co AG, hosted a full hour discussion with three Austrian startups, Butleroy, Humanising Autonomy and sezame, presenting their views and visions for the cars of the future. Hosted by Austrian Day at the German house, this was a great opportunity for us and our fellow peers to provide insights into the daily challenges and opportunities when large corporations meet small startups. An enticing and lively conversation about tomorrow’s cars, how biometrics can assure that only the authorized owner can drive them, how effective security can only be achieved if it is friction-less for the consumer and more, all led by a brilliant moderator with deep-rooted knowledge in the automotive industry, captivated the audience and made for another highlight at this great event in Southern Texas!
photo credit: © Nicholas Brooks